Salmon Books Publisher

While I was there, Salmon published more than 200 titles and won many awards in Thailand, for both the writing and the book design. I decided which cover would stand out on a bookstore shelf, found and guided the right designer for each story, and designed many covers myself. We edited the text and set the typography of almost every book ourselves, and I was part of every step of production, from the idea to proofs, colour checks and binding. We were among the first publishers to bring blog-style writing into print and to find new writers among bloggers, and our print choices, such as new book sizes and colours, kept costs down without losing the look. Today Salmon is one of the most popular publishers in Thailand.